If you have an SDR Team, you will know that outbound connect rates have dropped to 2 – 4% across the B2B space, meaning that an SDR making a typical 50 – 100 calls per day is only speaking with 1 – 4 people.
Accurate data will not only save you money in the long run, but it will also prevent your SDRs from spending most of their day talking to no one.
Data is constantly changing
B2B Prospecting for Sales Success
With over 15 years of experience, thousands of human hours, and hundreds of campaigns created, our clients benefit from our unwavering customer service, extensive sales experience and thorough prospecting knowledge.
Why do you have SDRs?
You have SDRs (Sales Development Representatives) to connect with prospects, establish if they are in the market for your solution/service, warm them up, and schedule a meeting for one of your BDRs (Business Development Representatives) to start the sales process.
The Ripple Effect
When your SDRs are only speaking to between 1 and 4 people a day, and you consider that between 92% and 97% of prospects are not in the market to buy right now, that is going to limit your sales team's ability to build a pipeline.
Immediate Requirement
You need to build your pipeline now.
The reality in B2B sales today is sales cycles are much longer and coupled with that is building a pipeline that is 3x your sales quota is no longer going to get you over the line.
Businesses today are striving for a pipeline that is 10x their sales quota to get them over the line.
The Impossible
There is only so much one SDR can do in a day.
What we see in most cases is that there is no database containing your target accounts with prospects that meet your ICP (Ideal Customer Profile), let alone contact details so your SDR is left scrambling every day to find people to call just to hit their calling targets.
The end result is meetings scheduled for your BDRs that do not match your ICP and conversations with people who don't even know what your company offers.
This is the first thing we Fix -
We create your database for you.
We setup a consultation with our customers to refine and expand their ICP (Ideal Customer Profile).
We then provide you with 1000 leads per month.
In addition, we can enrich your current database (if you want to share it with us).
You get around 250 leads shared with you per week, so you have a steady flow of leads for your SDRs to contact.
The leads we provide are fresh, up to date, and human-verified to increase your call connect rates.
Your CSM (Customer Success Manager) will have a weekly status call with you to analyze and improve data lists.
What most companies fail at
The reality is that around 90% of your target prospects are not in the market to buy your product or solution right now.
There will be some that will never be in the market for your product or solution either.
For the target prospects not in buying mode now, you want to keep these prospects nurtured and engaged until the move into a buying ready mode.
This is the second thing we Fix -
We setup nurturing campaigns to keep you Top of Mind.
We either do this for you using our bespoke Sales Engagement Platform or our clients opt to use our Sales Engagement Platform themselves. What this means is that if a prospect is open to speaking with you about your product or solution in 6 months' time, that prospect is passed directly to your sales team to start the sales process.
This is the third thing we Fix -
We provide SDRs so you can scale your outreach efforts
The nurturing leads are handled by the We have a team of over 100 high-skilled and trained SDRs who handle the nurturing of your potential prospects who set up conversations with the prospects and build relationships with them for future sales engagement.
Why do we do this?
You need a steady flow of high-quality leads flowing into your business if you stand the chance of achieving your sales quota.
We serve customers globally so take a look at our services and for more information head on over to Business Engineering | B2B Leads (businessesengineering.com)
and book a quick chat with one of our Business Engineers.
Our super skilled SDRs enable you to scale faster, by setting up more qualified meetings for your sales teams.
So, if you ready for growth, reach out to us.
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