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Writer's pictureChantelle Fraser

Turning unsold data into actionable leads and sales – An interview with Jay Samarov, CEO of Dripcel


Turning unsold data into actionable leads and sales
Turning unsold data into actionable leads and sales

In today’s digital landscape, businesses must evolve to meet consumer demands and technological advancements.


Jay Samarov, an industry veteran with a track record of successful ventures like the performance marketing agency ReturnX and market research firm insiTEQ, is leading this evolution.


His latest venture, Dripcel, innovates data utilization.


Jay, what inspired you to launch Dripcel?


Samarov: The idea for Dripcel stemmed from a persistent challenge I observed in the industry.

Many established B2C companies have amassed a treasure trove of first-party data, yet they struggle to convert more than a small fraction of it into actual sales.

The same pattern is evident in e-commerce, where converting a first-time buyer into a repeat customer is just as crucial as securing that initial purchase.


Can you elaborate on the challenges these companies face with their first-party data?


Samarov: Mid to large B2C companies typically invest heavily in digital marketing across various platforms, driving traffic to their landing pages and collecting personal details from potential customers.


Despite these efforts, on average and across most B2C industries, only about 3-5% of all leads ever become sales.


The multitude of confounding variables that play a pivotal role in converting a lead to a sale are often difficult to compute meaningfully in an operationally efficient way.


How does Dripcel address these issues?


Samarov: Our proprietary technology mines clients’ unsold data, identifies patterns, and engages prospects at the optimal time with the right messages, maximizing lead generation and sales while minimizing costs.


The platform simplifies the complex processes of conventional A/B testing, allowing users to manage everything with one click, setting Dripcel apart from current market offerings.

Companies also use Dripcel for regular marketing communications, such as payment reminders and appointment notifications, maximizing its utility.


Turning unsold data into actionable leads and sales
Turning unsold data into actionable leads and sales

Can you explain Dripcel’s pricing model?


Samarov: We wanted Dripcel to be accessible to all businesses.

The platform is free to use, and users only pay for the credits they consume.

This allows companies to scale usage according to their needs without upfront costs or long-term commitments.


Despite its recent launch, Dripcel has gained significant traction. What has been the key to this rapid growth?


Samarov: The key has been the platform’s ability to deliver quick, tangible results.

Companies see immediate improvement in lead conversion rates, driving word-of-mouth recommendations.


Turning unsold data into actionable leads and sales
Turning unsold data into actionable leads and sales

What is your vision for the future of Dripcel?


Samarov: We have a grand vision for Dripcel.

One of our current and most exciting developments is the “Programmatic Micro-Segmentation Analysis & Audience Building” feature, currently available in Beta.


This feature leverages advanced algorithms and machine learning to automatically analyze vast amounts of unsold leads data points, identifying distinct micro-segments within your audience based on attributes like behavior, demographics, and purchasing intent.


Based on this analysis, Dripcel prompts the user to build the suggested micro-segments and deploy them via an existing or new campaign with just one click.


It has never been easier to analyze your unsold data and re-engage with leads all on one platform with just a few clicks.


Where can businesses learn more about Dripcel?


Samarov: We’re showcasing Dripcel at the Business Show Africa, booth B39, on September 4-5, 2024, at the Sandton Convention Center, Johannesburg.


Thank you, Jay, for sharing your insights and vision.


As businesses navigate digital marketing complexities,

Dripcel offers a solution to maximize lead value and optimize efforts.

With its innovative and user-friendly design, Dripcel is poised to become a game-changer.

Learn more at the upcoming Business Show Africa.





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